MSAC Chairman
Alex Marino
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The coming
year will be a
pivotal one in
the development and prosperity
of Main Street Atlantic
City. With the February
launch of our comprehensive
Downtown Visioning &
Revitalization Plan, the realization of a shared
vision for Atlantic Avenue is |
beginning to develop.
Throughout the planning
process, a number of community
members have
taken an active role, setting
in motion the makings of a
truly unique and wonderful
downtown district. We
have been working hard |
these past several months,
and we hope that you
will join us in the advent of
downtown Atlantic City’s
renaissance - a journey
that begins with breathing
new life into the heart of
the City, while celebrating
the rich cultural diversity it
has to offer. |
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Our Vision Building on the Past, to Create a Better Future…
The vision of Main Street
Atlantic City is a welcoming,
vibrant and diverse downtown
core that provides a range of
commercial, residential,
social and cultural options to
the local community and that
offers an attractive
destination for shopping,
dining and entertainment for
residents, workers and
visitors of Atlantic City.
Our Mission
Main Street Atlantic City
(MSAC) is the leading nonprofit
organization guiding
and managing the
revitalization and development
of Atlantic City’s downtown
core—a 15-block area
along Atlantic Avenue,
between Michigan and
Massachusetts avenues.
Guided by the “Main Street
Four Point Approach”, MSAC
coordinates stakeholders to
improve quality of life for all,
celebrate the city’s rich
cultural diversity, preserve
historically significant
architecture, and increase the
value of the district’s
properties and businesses.
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Remember the days when
Atlantic Avenue was the
place to be and be seen?
You went downtown to
shop, to dine, to work, to
play. As you strolled along
“
The Avenue”, the City felt alive-merchants were busily
sweeping their sidewalks,
delightful windows displays
beckoned you inside the
stores, and people crowded
the streets in their Sunday’s
finest.
Those days of esteryear do
not have to be a fond, but
distant, memory. Downtown
Districts everywhere are experiencing
a rebirth as people
long to reconnect with their
communities and their
shared histories. We can
once again know Atlantic
Avenue as the heart of Atlantic
City. Atlantic City can once
again have a “Main Street”.
As we head swiftly and
surely in the pursuit of this
new future for our Downtown,
we must first know
where it is we are going and
how we will get there. An
unprecedented comprehensive
visioning and revitalization
planning process for |
the Main Street Downtown
District has been launched
to help to craft a shared
vision of the future and
identify the specific strategies
to achieve
it.
Backed by the
support of an
e x c e p t i o n a l
public-private
partnership of funders,
MSAC has enlisted the professional
planning and design
firm of Karabashian
Eddington Planning Group
(KEPG) to lead a team of
experts to explore the current
and potential uses of
downtown.
With the input of a variety of
community stakeholders,
KEPG will develop the vision,
the plan, and the implementation
strategy for
the Downtown District in
Atlantic City. MSAC, in close
coordination with the City of
Atlantic City, the Casino
Reinvestment Development
Authority and other key
agencies, will facilitate the
implementation of the Plan
over the next several years. |
The final Visioning & Downtown Revitalization
Plan will The final Visioning & Downtown Revitalization
Plan will be completed
by early 2007 and will include:
• Specific recommendations for
physical improvements;
•Identification of new commercial and residential uses for existing buildings;
•A Downtown Housing strategy to convert empty upper floors into
apartment units;
•A tenant recruitment plan to attract new businesses to the Downtown District;
•A brand identity for the area that reflects the new viability; and
•A marketing strategy to attract |
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