At 2003 began, the former Courtesy Patrol Division became the District Ambassadors and thus took on a fresh new look. To usher in this new image and feel, the ambassadors (right - LaTanya Wynn and Oscar Harris) were outfitted with new uniforms.

The ambassadors also staff a three-member bike patrol (left) -
Arthur Dennis, Nathaniel Russell and Al Prather (not pictured) - that provides light security throughout the district seven days a week from 9 a.m. - 5 p.m. Bike patrol members roam the district, which is divided into two parts (Maine to Michigan avenues and Michigan to Kingston avenues), four times a day. Bike patrol members also provide light security during citywide special events and around the expressway corridor during events at the Atlantic City Convention Center.

Special Improvement District Executive Director Don Guardian was presented with the Spirit of Hospitality Award during the 6th annual Atlantic City Host Awards on Wednesday, May 7, 2003 at the Atlantic City Convention Center.

Guardian was presented the award by Miss America 2003 Erika Harold (right, with Atlantic City Convention and Visitors Authority Executive Director Jeffrey Vasser), who opened the event by beautifully singing the national anthem.

Guardian, who has been with the Special Improvement District since its inception in 1992, oversees the daily operation of the company, develops its goals, focus and strategy. He also is involved in many community organizations, such as the South Jersey Aids Alliance, Rotary Club, Main Street Atlantic City, Gardner's Basin Foundation, Boys and Girls Club and Boy Scouts of America.

Awards were presented to 17 individuals who have excelled above the rest during the past year in their respective categories. Nonmanagerial employees in area restaurants, hotels, casinos, tourism and hospitality fields were eligible for nomination by supervisors for their enthusiasm, exemplary customer service and for enhancing the overall experience of the visitors they serve.