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Contiguous
properties that are properly enhanced make more of a substantial impact
on the overall look of a city block than do enhanced individual properties
that are scattered about. Four stores located on the south side of Atlantic
and Indiana avenues are proof of this fact.
Miller's Menswear,
Bike World, Wood's Pawn Broker and Easy Entrance Fashions (above, before,
and below, after) have been fixtures along the 1700 block of Atlantic
Avenue for many years. In 2002, the Facade Program completed its second
contiguous property project.
Work
began early in the year with the complete reconstruction of the upper
floor facade, which would support new illuminated signage. Ceramic tiling
was installed along the bulkheading of each store and colorful awnings
were added at the end to top off the project. Open-grill security gates
were also installed in order to provide security and to allow light from
store windows to illuminate the sidewalk.
Mel's
Furniture (right, before, and below, after), located on the corner of
Atlantic and Massachusetts avenues since 1954, has a storefront that is
approximately 165 feet in depth and encompasses an entire city block.
Although in business for nearly 50 years, Mel's facade lacked a discernible
main entrance and was in need of a makeover.
In early 2003, the
Facade Program began one of its largest projects in its brief history.
The building, which was comprised of several business addresses and various
storefront designs, had its old facade removed. This
process required the elimination of many old windows and doors along the
front of the building.
Once the facade's
new blueprint was completed, it was time to add the final touches. The
entire upper floor facade was capped and painted, while the facade's new
color scheme features maroon, rose and tan.
Colorful ceramic tiles
surround the new grand entryway and a huge illuminated marquee with big
bold letters screams the Mel's Furniture name to all who pass by on wheels
or on foot.
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